In today’s world of cutthroat competition, the need of the hour is to have a solid online presence. Therefore, it is imperative to have a great online marketing strategy that increases your engagement and reach with your audience. Video SEO has been one of the most beneficial marketing strategies for…

Within a year’s time, Google Analytics 4 will be our only option left since it will be sunsetting Universal Analytics. According to Google: “We will begin sunsetting Universal Analytics — the previous generation of Analytics — next year. …

Facebook organizes the content shown to its users based on certain rules. These rules, or “ Facebook algorithms “, are a set of calculations used by Facebook to decide the content we all see. …

Here’s a look at how can your small business can possibly compete against brands, major media companies, and other big players in Google search results. One of the fundamental advantages of internet marketing — and SEO specifically — is that it can empower businesses of all sizes to compete more…

Despite the rebranding at Meta, advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable future. One hopes that the recent attention from public hearings will encourage the company to address its shortcomings. At the same time, user engagement with ads on Facebook…

If your website is not secure, this presents three major problems. First, it’s terrible for SEO as Google penalizes sites that are not secure. Second, it’s bad for users who see the warning in their browser as they immediately are notified that your website could not be safe. …

Learn how Google Analytics goals provide audience insight, how to set them up, and whether they’re supporting your business objectives. How well you understand your website traffic will ultimately determine the success of your marketing and advertising efforts. And there’s more involved in performance analysis than simply reviewing user behaviour…

Struggling to come up with content ideas? Here are seven content types that drive engagement and links to jumpstart your brainstorming. What type of content are you going to create today? I find myself asking that question a lot. These days, content takes on a myriad of different formats to…

Not paying attention to inventory management can create problems for Amazon sellers and digital marketers. Learn how to get ahead of it here. Inventory has always played a significant role in the way you sell on Amazon. Whether or not you have inventory can determine when or if to run…